Pinterest is a visual discovery engine and social platform where users can find, save, and shop for ideas by “pinning” images and videos to themed “boards”. It acts like a digital scrapbook for collecting inspiration on topics like helping users plan projects, discover products, and find inspiration for their lives.
As a social media site, Pinterest tends to get overlooked for the kitchen and bath industry. When people think of Pinterest, they think of recipes or wedding boards. But for kitchen designers and remodelers, Pinterest can be more than inspiration — it can be a powerful marketing channel that brings in new clients.
Pinterest is a Visual Search Engine
Unlike Instagram or Facebook, Pinterest isn’t only “social.” (But there is some of that going on as well.) It functions more like a search engine. Millions of homeowners go there every day searching for terms like “modern white kitchen,” “two-tone cabinets,” or “open shelving ideas.”
However, Pinterest is not for casual browsers or brides-to-be only. Pinterest’s luxury audience grew 31% last year—triple the rate of overall users. In other words, more high-income homeowners are browsing Pinterest for ideas, which makes it a prime place for designers to showcase kitchens.
If you pin your designs with the right keywords, your projects show up right where people are looking for ideas.
Further, pins live much longer than social posts. They are evergreen, meaning a pin can drive traffic for a long time. They will stay relevant and useful to your audience for years after you post.
Pinterest Shows the Lifestyle, Not Just the Cabinets
Homeowners want to picture themselves in their new kitchen. You can tap into their wishful dreaming by sharing:
- Lifestyle photos showing full kitchen remodels
- Boards organized by style (“Modern Farmhouse Kitchens,” “Small-Space Solutions,” “Warm White Oak”).
- Before-and-after transformations to show real impact.
This kind of visual storytelling creates a “wish list” effect that encourages clients to reach out.
Pinterest Can Drive Traffic Back to Your Website
Every pin links somewhere. When your pins link back to your website, gallery photos page, or contact form, you turn casual inspiration into real inquiries. Make sure your pin descriptions use keywords that homeowners are searching. In addition, use clear calls-to-action like “See the full project” or “Contact us to design your kitchen.”
Make Your Pins Shoppable (Even Without E-Commerce)
Pinterest offers “Product Pins” that show details like price and availability. Even if you don’t sell cabinets directly online, you can:
- Highlight cabinet lines you carry with links to brand pages.
- Pin client-ready mood boards with style and finish options.
- Create a “Shop My Portfolio” board that makes it easy for homeowners to see what’s possible.
When you go on Pinterest, you will notice most every pin takes advantage of this powerful feature. Never pass up an opportunity to link back to your website or Instagram or Houzz.
Pinterest Offers Low-Cost Advertising with Long Life
Pinterest ads (called “Promoted Pins”) are less expensive than many other social platforms and have a longer shelf life. If you decide to take advantage of a Pinterest ad, you should
- Target by interest (kitchen design, home remodeling, interior design).
- Target by keyword (“frameless cabinets,” “shaker kitchen,” etc.).
Another benefit to Promoted Pins is that they often keep circulating, even after the ad spend ends.
Promoted pins get a “sponsored” label.
Insights You Can Use
Pinterest Analytics can work for you as market research. You’ll be able to see what designs are resonating.
If homeowners are searching “light oak kitchens”, you can use that information to possibly update your showroom displays and order new samples.
Are you seeing a lot of activity for “two-tone kitchens”? Work that into your next blog post, e-newsletter or social media post.
Pinterest Board Ideas
You don’t need dozens of boards to start. Even 3–5 well-curated boards can establish authority and attract homeowners who are looking for inspiration.
1. Style Inspiration Boards
Help homeowners visualize themselves in a new kitchen.
- Modern White Kitchens
- Farmhouse Style Kitchens
- Two-Tone Cabinet Ideas
- Transitional Kitchens with Shaker Doors
- European Frameless Designs
2. Material and Finish Boards
Great for showing options.
- Warm White Oak Cabinets
- Painted Cabinets: Navy, Green and Beyond
- Quartz Countertop/Backsplash Pairings
- Hardware That Completes the Look
3. Problem-Solving Boards
Answer the questions homeowners are Googling.
- Kitchen Storage Solutions
- Open Concept with Storage
- Pantry Organization Ideas
- Islands that Work in Any Space
4. Before and After Projects
One of the strongest ways to prove value. (We agree!)
- Each pin can show the “before” shot, then the “after” remodel.
- Homeowners love transformation stories.
5. Local Focus Boards
Build credibility by showing your understanding of the regional market.
- Lancaster County Kitchens We Love
- Philadelphia Rowhouse Kitchen Remodels
- Jersey Shore Coastal Kitchens
6. Mood and Lifestyle Boards
Use boards to show a feeling or lifestyle and demonstrate that your business is more than selling cabinets. You get them!
- Family-Friendly Kitchens
- Entertainer’s Dream Kitchens
- Rustic Style
- Light-Filled Modern Living
- Beach-y vibes
Conclusion
Kitchen design is a visual business. Clients start their remodeling projects long before they ever walk into a showroom. And they often start on Pinterest.
By sharing beautiful, keyword-rich project photos, designers can attract those homeowners at the idea stage and guide them straight into a conversation.
If you’re not on Pinterest, you may be invisible to the very clients you want most.
Your future clients are already there, building boards like “Dream Kitchen” or “Remodel Ideas.” If your work makes it onto those boards, they’re one step closer to winning the job.
For further information, see Denise Grothouse’s article “Marketing That Moves the Needle” in the September 2025 edition of Kitchen & Bath Design News.
Bob Aungst Cabinet Sales is a full-service rep agency with the goal of matching kitchen designers and remodelers with the cabinet manufacturers best suited to their business’ style and clientele. Owner Bob Aungst III represents Brighton Cabinetry, US Cabinet Depot, Integrity Cabinets and StyleCraft Luxury Custom Cabinets.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.