SEO gets you found online. What is important for SEO
- Keywords used throughout website, not just home page.
- Use keywords in headings
- Information updated regularly, including copyright date
- Photos optimized, i.e., renamed to include keywords.
- Re-size photos to load quickly
- Make sure photos render properly to show on phones
- Include a blog with new Content added regularly
- Customer reviews
- Include internal links – links to pages in your site
- Include external links – links to other sites on the web. Examples – your suppliers
- Include FAQs
- Follow up with prospects that contact you web. Personalize the follow up message.