Semi-Custom Cabinets: A Practical Guide for Kitchen Designers

Choosing the right semi-custom line isn’t just about price—it’s about finding a partner that helps you sell more and keep your customers happy. Semi-custom cabinets provide more flexibility than stock, are less expensive than custom and offer many more options than imports.

For designers, dealers and remodelers, they represent a profitable cabinet offering. But not all semi-custom lines are created equal and understanding how they work—and how to sell them—can make a significant difference in your results.

This guide covers what you need to know about semi-custom cabinets, including how to choose the right line, what to expect after the sale, and how common installation issues can often be resolved on site.

Why Integrity Cabinets Works for Your Business

Semi-custom cabinetry is a huge, dominant niche that just about every dealer needs. I don’t think I have to sell you on the idea that semi-custom cabinets belong in your product offering mix. After all, they are ideal for most homeowners: less expensive than custom and with many more options than imports.

If you’re already offering semi-custom cabinets, the next question is: are you offering the right line? Not all semi-custom lines are created equal, and choosing the wrong one can cost you time, margin and customer satisfaction.

Here’s why I recommend Integrity Cabinets.

5 Solid Reasons to Choose Semi-Custom Cabinets from Integrity

Quality and Value

Whether for retail or the trade, Integrity provides the flexibility to outsell imports or your higher priced competitors.

Faster Lead Times

Typical production lead times for Integrity orders is 5-6 weeks, with slightly longer for their inset cabinets, the Elite Series.

Styles & Flexibility

Integrity offers 17 full overlay door styles, 50+ stain and wood species combinations and 22 standard paints with no upcharge

Reliable Support

Dedicated customer service reps for quotes, orders and general questions to support your sales and design efforts.

Easy Ordering & Quick Quotes

Integrity catalogs are available on both ProKitchen and 2020. They also provide a quick quote pricing spreadsheet.

How Integrity Defines Semi-Custom

Semi-custom cabinets offer a strong balance of flexibility and value.

Custom Sizes

Modify your cabinet box in increments as small as 1/16″. If you don’t see a modification you need in our extensive list, ask your Customer Service representative and Integrity will determine if they can build it

Finished Ends

Standard finished ends with reveal at the side of the cabinet and frame
near flush finished
integrated matching ends (wainscot end).

Wood and Finish Options

Integrity Cabinets offers the hugely popular White Oak, plus Red Oak, Maple, Cherry, Hickory and Knotty Hickory. They also offer headache-saving MDF for painted finishes..

Door Styles

Integrity offers 30 door styles with both mitered and mortise and tenon construction. half overlay, full overlay and inset options.

Finish Quality

Integrity recently changed finish suppliers and increased the solids in effort to have the best finish quality in their category

Built-In Storage Accessories

Integrity offers a robust selection of factory installed storage accessories, like lazy susans, trash pull-outs and roll-outs. Plus they will quote items not in their spec book.

7. Delivery on Factory Trucks by Integrity Drivers

Delivery by company drivers on factory trucks means reliable scheduling and reduced risk of damage to your orders. Learn more about Integrity deliveries.

How Integrity Compares on Price

To put everything about Integrity into perspective, here’s how their products compare to their competitors on pricing.

US Cabinet Depot $3837.00 (assembled and delivered price)

Waypoint $4356.00 (400 Series door)

Integrity Cabinets Paint and Stain $4423.00

Kith $4955.00 (.29)

Kraftmaid stain $5956.00 / Kraftmaid paint $6492.00

Brighton Cabinetry paint $6518.00 (another line that I rep)

Diamond Distinctions Paint Group 3 door APC-$6601.00

Diamond Distinctions Paint Group 5 door APC-$7013.00

Showplace stain $6453.00 / Showplace paint $6960.00

Here’s why I Recommend Integrity Cabinets

#1 Reason to Choose Integrity

Integrity is a dynamic cabinet line that regularly introduces something new – a door, a color, a new wood specie.

#2 Reason to Choose Integrity

Their dealers are treated well: spiffs, co-op dollars – 1% of sales, and a pre-loaded sales aids account to help you get started.

#3 Reason to Choose Integrity

Their goal is to supply dealers with what they need so they can satisfy customers and improve their margins.

#4 Reason to Choose Integrity

They give dealers a new revenue stream: they can sell through the trade for new construction and remodeling.

#5 Reason to Choose Integrity

Their cabinets are proudly Made in America. Integrity promises to “always conduct business with integrity.”

How To Choose the Line that Delivers the Best Value

So how do you choose the line that will deliver the best value to your clients, give you the flexibility to outsell imports or your higher cost competitors and increase your bottom line?

That’s where I come in. I have been selling cabinets for 30+ years and have pretty much seen it all. I resisted selling semi-custom for a long time because to me, semi-custom was just stock cabinets with a different name. Then I did some research and discovered Integrity Cabinets.

Reach out to me if you’re intrigued and we’ll explore the opportunity for your bottom line.

Still Not Sure Integrity Cabinets is Right for Your Business?

Let’s talk about where Integrity Cabinets fits—and how it can support your design style and sales goals.

Semi-Custom Cabinets: A Practical Guide for Kitchen Designers