Where Brighton Fits into the Custom Market

Brighton Fits Into The Entry Level Custom Category

Brighton Cabinetry Logo

Characteristics of Cabinets in Entry Level Custom Category

  • Clear quality step up with expanded options over national semi-custom brands (like Master Brands or Masco)
  • Custom color matches
  • Custom sizes
  • “You design we build” – with limitations
  • Expanded wood species offering that goes beyond “typical”. Lyptus, Red Birch, Walnut, Quarter Sawn Oak etc., plus the more standard woods — Oak, Maple, Cherry.
  • Better quality finishes than semi-custom. They look deeper with less “junk” in top coat
  • They’re good but not great at wood selection. Not as choosy in selecting out sap, etc.
  • Typically use 2020 Technologies for pricing and design
  • Less production driven than semi-custom, but more production oriented than Elite custom
  • Customer service staff better informed and interactive than semi-custom
  • Usually comes from mid-west (IL, IN, MN)
  • Priced 0-20% more than semi-custom, depending on finish and wood species